// Tutorial · ⏱ 12 min · free with email

AI Prompting

The 5-building-block framework for prompts that reliably deliver — instead of lucky hits. With copy-paste templates for daily marketing work.

// What you'll learn

Most "the AI can't do that" moments are actually prompt problems. The model is rarely the bottleneck — the prompt gives it too little to answer well consistently. This tutorial gives you a repeatable scaffold that turns lucky hits into reliable results.

Building Block 1 — Role

Give the model a clear role. "You are an experienced B2B performance marketer" instantly narrows the response space and lifts tone, vocabulary and assumptions to the right level. Without a role, the AI answers generically — the average of everything.

That's the first and cheapest lever. The other four building blocks — and the three ready-made templates — are in the full version:

// Continue reading

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Building blocks 2–5 plus 3 copy-paste prompt templates. Sign up once, unlocked immediately — and you get new tutorials first. No spam.

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Building Block 2 — Context

Everything the AI shouldn't have to guess: audience, product, tone, previous attempts. Context is the difference between "write a LinkedIn post" and a post that sounds like you.

Building Block 3 — Task

One clear, single assignment with a verb: "Write," "Analyse," "Compare." Multiple tasks in one prompt water down the result — split them.

Building Block 4 — Format

Say exactly what the output should look like: length, structure, table, bullet list, tone. "Max. 120 words, 3 bullets, no buzzwords" beats any vague ask.

Building Block 5 — Constraints

The "don'ts". This is where you get brand consistency: "No filler like 'in today's fast-paced world', no exclamation marks, British English."

Template 1 — Content

Role: You are a B2B content strategist for fintech.
Context: Audience = marketing directors, tone = operator, no-nonsense.
Task: Write a LinkedIn post about [TOPIC].
Format: max. 140 words, hook in line 1, 1 concrete example.
Constraints: no buzzwords, no hashtag spam, no exclamation marks.

Template 2 — Analysis

Role: You are a sceptical performance analyst.
Context: Here is the campaign data: [DATA].
Task: Find the 3 most important insights + 1 risk.
Format: Table (Insight | Evidence | Action).
Constraints: only what the data supports, no speculation.

Template 3 — Repurposing

Role: You are a multi-channel editor.
Context: Source text = [ARTICLE].
Task: Turn it into 1 LinkedIn post, 3 X posts, 1 newsletter teaser.
Format: separate per channel, each with its own hook.
Constraints: no 1:1 repetition, keep the core message.

The Quality Check

Before you use a result: would a good freelancer have delivered the same thing with this brief? If not, what's usually missing is Context or Constraints — the two building blocks people forget most often.

More on orchestrating many prompts/agents: How I installed 184 AI agents with Claude.